
FRACTIONAL COMMERCIAL SUPPORT CHANNEL STRATEGY PRICING & PROMOTIONS
Bespoke support to grow your FMCG business
Bespoke support to grow your FMCG business
Are you a small business who would love to have the commercial support of someone who understands the industry and has has “been there and done it” but can’t afford that salary? Have you considered a part-time commercial director who can provide that level of experience at a fraction of the cost?
Which channels do you want to build your business in? Where can you establish a brand and invest smartly to sustainably grow? How shold that develop over time to maximise revenue and profitable growth?
How do you talk to retailers and investors about your brand? What problems are you solving? Why do they need your brand?
How should you set up your pricing model? How can you differentiate between channels and customers? What is the correct promotional strategy to drive profitable growth?
Hope can you maximise your negotiations? How will you land that price increase? How do you respond to that latest retailer ultimatum?
I have over 20 years experience in the FMCG industry, working in commercial and supply chain roles for big corporates like Unilever and Mondelez in the UK and mainland Europe. I have also established US sports nutrition brand Clif Bar across Europe and successfully integrated that business following acquisition. With Minor Figures I exper
I have over 20 years experience in the FMCG industry, working in commercial and supply chain roles for big corporates like Unilever and Mondelez in the UK and mainland Europe. I have also established US sports nutrition brand Clif Bar across Europe and successfully integrated that business following acquisition. With Minor Figures I experienced out of home and food service channels in a highly competitive category against clear market leaders.
I’ve worked with retailers big and small, distributors and wholesalers all over the world and would love to share my knowledge.